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: CL&P BlogWill new North Face trademark lawsuit come back to bite it in the butt?
By Paul Levy
by Paul Alan Levy
North Face has sued a company called ?South Butt,? whose slogan ?Never Stop Relaxing? is a deliberate poke at the fashionable outdoors clothing company's "never stop exploring." South Butt's logo comes close to being a mirror image of North Face?s logo. South Butt has a Facebook application that invites users to distinguish between a face and a butt, a nice reflection of its legal defense. Ht the Patent Law Blog and Ronald Riley.
Full post as published by CL&P Blog on December 22, 2009 (boomark / email).
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