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Social media dictates having your law blog outside your law firm website

By Kevin

Last January I shared 10 reasons why a law blog does not belong inside a law firm website. Number ten was social media success. Your target audience is referred to news and information from 'trusted friends' via social media. And they're less likely to be referred to content buried inside a website. Now social media is becoming more important in generating traffic to your content. The New York Times' David Carr in his Monday story on the current state of media explains: ...[N]ew generations of consumers are now guided to important news by the recommendations of trusted friends, and increasingly, they point to great reporting in sources that didn't exist just a few years ago. Those new sources being pointed to are blogs. 'Trusted friends' are consumers and business professionals who share news and information via Twitter, Facebook, LinkedIn, and their own blogs...continue to full post

Full post as published by Real Lawyers : Have Blogs on December 21, 2009 (boomark / email).