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I have to admit it.  I have been slow to social media.  No so much in failing to use it, but in failing to use it effectively, across the spectrum, to not so much promote (although I guess you can call it that), but to display my business and my cause and my law firm.

As far as I am behind the curve, much worse are most attorneys.  Blogs might be the hub of the new social media scene, and most lawyers are stuck with a little used Facebook site and a static website, and typically a crappy website at that.

As much as I hate the overt hucksters that send me blatant advertising over Facebook, the truth of the matter is we are living with abundance in social media.  It is abundant because it is cheap and easy to use.

It is not being used because to do it effectively requires the use of a scarcity known as time.  The web and social media might be abundant, but the time to manage it is not.

I think what we all need to realize is that the scarcity of time or not, we have to focus on what is important, and in the overall scope of things, this is important if you want success in your profession.

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