Legal Marketing & PR

New England LMA Chapter Names Marketing Winners in 13 Categories

By Larry Bodine, Esq.

The Legal Marketing Association’s New England Chapter named the winners of its Sixth Annual Your Honor Awards at a gala event held at the Four Seasons Hotel in Boston.

The Your Honor Awards recognize law firms that have demonstrated excellence in marketing and business development during the preceding year. Twenty-two firms submitted 68 total entries across 13 possible categories.

“These awards demonstrate in technicolor the talent and breadth of the legal marketing industry in New England,” said Jeff Scalzi, Director of Marketing at Foley Hoag LLP and President of the LMA New England Chapter. “We are especially pleased this year to have entries from all six New England states, underscoring the continued growth of our profession in the region and the sophistication that law firms in New England are applying to innovative marketing and business development initiatives.”

The Sixth Annual LMA New England Your Honor Award winners were as follows:

Identity: First Place: Bingham McCutchen LLP for its brand relaunch; Second Place: Hamilton Smith Brook Reynolds, PC for its brand relaunch; Third Place: Foley Hoag LLP for its “Driving Business Advantage” brand launch.

Promotional Materials and Communications/Brochures and Collateral Materials: First Place: Mintz, Levin, Cohn, Ferris, Glovsky and Popeo P.C. for its 2006 Mintz Levin Pro Bono Report; Second Place: Bingham McCutchen LLP for its “Who we are” booklet; Third Place: Foley Hoag LLP for its practice group brochures and eBook series.

Promotional Materials and Communications/External Communication: First Place: Hamilton Smith Brook Reynolds, PC for its “Freedom from Drab-Giving Thanks and Building Brand”; Second Place: Patridge Snow & Hahn LLP for its Annual Review; Third Place: Preti Flaherty LLP for its 2006 Annual Report.

Promotional Materials and Communications/Internal Communication: First Place: Mintz, Levin, Cohn, Ferris, Glovsky and Popeo P.C. for its MintzKids Art Contest and Gallery Installation; Second Place: Foley Hoag LLP for its “Living Our Brand” internal brand launch campaign; Third Place: Robinson & Cole LLP, for its “The Source” internal business development and marketing newsletter.

Advertising: First Place: Bingham McCutchen LLP for its “Bear and Baby” ad; Second Place: Wiggin & Nourie, P.A. for its “Conflict Campaign”; Third Place: Goulston & Storrs for its “Donedeal Campaign”.

Web Sites: First Place: Choate Hall & Stewart, LLP for its new firm Web site; Second Place: Foley Hoag LLP for the new foleyhoag.com.

Media/Public Relations: First Place: Bingham McCutchen LLP for its “Firm-wide Media Program”.

Community Relations: First Place: Robinson & Cole LLP for its “e-Pal Program”; Second Place: Bingham McCutchen LLP for its “Say Yes Partnership”.

Sales/Business Development: First Place: Lahive & Cockfield, LLP and Seltzer Design for its “Lahive Litigation Tree Books”; Second Place: Wolf, Greenfield & Sacks, P.C. for its “Bio Royale” event.

Recruiting: First Place: Choate Hall & Stewart, LLP for its recruiting program; Second Place: Bingham McCutchen LLP for its recruiting “Web and Collateral”.

Gimme Award: First Place: Hamilton Smith Brook Reynolds, PC for its “Biotechnology Mega-Conference Kits”; Second Place: Wolf, Greenfield & Sacks, P.C. for its annual holiday card.

Best in Show/Less than 75 Attorneys: Hamilton Smith Brook Reynolds, PC for its “Making a Mega Presence at a Mega Conference”.

Best in Show/76-300 Attorneys: Robinson & Cole LLP for its “e-Pal Program”.

Best in Show/301+ Attorneys: Mintz, Levin, Cohn, Ferris, Glovsky and Popeo P.C. for its “MintzKids Art Contest and Gallery Installation”.

A panel of six judges composed of marketing executives from professional services industries and B2B-focused companies selected the award winners, including the “Best in Show” to extraordinary entries.  The award ceremony was The evening was sponsored by The Wall Street Journal, and account manager John Jardin served as the master of ceremonies.

With more than 225 members, the New England chapter is one of the largest in the country. Through monthly educationalprogramming, network opportunities, a growing annual conference, and other value-added member services, the New England Chapter brings law firm marketing professionals, service providers and lawyers from across the six New England states together to promote the profession. For additional information about the Legal Marketing Association’s New England chapter, please visit its Web site at www.lmanewengland.org.

Full post as published by Larry Bodine's LawMarketing Blog on February 27, 2008 (boomark / email).