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Legal Writing
: Manage Your WritingThis week: Don't waste your readers' time
Recently, one of the strongest champions of good writing has been best-selling marketing guru Harry Beckwith. In his book Selling the Invisible he wrote that vague empty pieces of writing "tell your prospects one thing: They say you are willing to waste that person's time. No message can hurt you more."
This week, after you draft each piece of writing, ask yourself, "In what ways am I wasting my readers' time?" Use your answer to help you revise.
Full post as published by Manage Your Writing on September 28, 2009 (boomark / email).
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