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Why State Bars Should Steal MLB's Web Site Strategy

By Neil Squillante

A decade ago, the Web sites of Major League Baseball (MLB) teams mirrored the standings. Wealthy teams like the Yankees had the best sites. Recognizing this disparity and the growing importance of the Web, MLB persuaded the teams to dismantle their individual sites, and join forces under the mlb.com domain name. Nowadays, the team sites share a similar layout, features, and navigation. MLB and the teams have enjoyed enormous financial success as a result of this collective effort. The Web sites of today's state bars resemble the MLB team sites of yesteryear. Some offer a better design and better content than others. Although the state bars do not belong to a centralized organization like MLB, they should consider teaming up on the Web under a shared domain name...continue to full post

Full post as published by TechnoLawyer Blog on September 28, 2009 (boomark / email).