Legal Marketing & PR

The course you should have taken in law school

By Jim Hassett

If you think bloggers should avoid shameless self-promotion, please skip this post and come back next week.

This fall, I will be offering a series of five one-hour webinars to help lawyers improve business development skills and bring in new business.  If you take my course ?Legal Business Development: Basic Principles And Best Practices? you will:

o    Learn what your competitors are doing to increase new business by reviewing data from LexisNexis, Hildebrandt, BTI Consulting, Incisive Media, the Legal Marketing Association, the Association of Corporate Counsel, and others. 
o    Discover the tactics that are most likely to produce results, according to our research and a review of empirical data from the Gallup organization, Neil Rackham, Steven Covey and others.
o    Review the best practices that other firms have found most effective.
o    Identify the marketing activities that are most likely to produce immediate and practical results.
o    Choose the activities the best fit your practice, your personality and your schedule.
o    Answer the question: ?What should I do today to increase new business??

The course will include five Wednesday sessions, 12:30 ? 1:30 PM Eastern Time:

September 23, 2009 - Six ways to increase results from your limited marketing time
October 21, 2009 - How to protect and increase business with current clients
November 18, 2009 - How to find new clients: From prospecting to closing
December 16, 2009 - How to increase results from speaking, writing, and networking
January 20, 2010 - Seven steps to your personal action plan

All you need is a PC connected to the internet and a phone.  Set up a PC in your conference room, and your entire practice group or office can take the course for no additional cost. 

The best business development webinar in the world will accomplish nothing unless lawyers follow up. That's why we give you proven tools to help translate good ideas into action. Each of our sessions ends with a series of steps to identify the action items that are most likely to produce immediate and practical results for your practice and personality. Handouts will help lawyers review best practices from other firms and other professions, including checklists and quick references in The LegalBizDev Success Kit.

The program includes a copy of The LegalBizDev Success Kit, a multimedia reference guide you can use long after the webinars end.  The Kit comes with:

o    an A to Z encyclopedia of advice for common legal marketing situations
o    three audio CDs that summarize the material from the webinars
o    a book describing the approach
o    and much more

The LegalBizDev Success Kit has been purchased by firms with a total of over 17,000 lawyers, and is also available from our web page or from the American Bar Association.

If the program produces a single new engagement, it will pay for itself many times over.  And if ten or twenty lawyers set up a PC in a conference room to listen to the webinars at the same time, the cost per person will shrink, and the return on investment will grow.

For more details, or to register, Download LegalBizDevWebinars2009b.

Full post as published by Legal Business Development on August 19, 2009 (boomark / email).