Legal Commentary

The Guitars Have It : Customers Have Power : Is YouTube replacing the U.S. Supreme Court as the Last Resort for Customer Complaints?

By Andis Kaulins

It happened on the way to Nebraska....

Power on this planet is sometimes misunderstood, especially in the legal field. The power of the U.S. Supreme Court, for example, is undisputed, but is generally visible only over longer periods of time and for a very small selection of legal issues and cases. The power of the Internet on the other hand is pervasive and nearly immediate.

At issue is the case of a guitar damaged by United Airlines, a legal liability incident about which a music video by Dave Carroll has brought the company to its veritable knees without a single lawyer having uttered a word....

It is a sign of the "legal" times which we first read via Business Opportunities at Small Business Trends, where Anita Campbell writes about the above video:

"If nothing else, this video shows how YouTube is becoming the court of last resort, when it comes to customer complaints. The court of last resort used to be the Supreme Court. But heck, YouTube is easier to get into.

Customers have power. Ignore at your peril."

See the article to find out what impact this video has had.

Full post as published by LawPundit on July 18, 2009 (boomark / email).