Legal Research

Kids - 2-11 - online

There is some interesting data in this report from Nielsen :

Growing Up, and Growing Fast: Kids 2-11 Spending More Time Online

"In May 2009, children aged 2-11 comprised nearly 16 million, or 9.5 percent, of the active online universe according to Nielsen Online. Since 2004, the number of kids online has increased 18 percent, as compared to 10 percent for the total active universe, with a fairly even split between boys and girls. The growth of children online outpaces the overall growth of children in the U.S., where kids under 14 are projected to decrease by 1 percent from 2004 to 2010 (according to the U.S. Census Bureau, from 7/04 - 7/10 projection)."

It's interesting that Nielsen tied this age group to sales of video cameras as well as viewing online videos. Storytime has changed. I wonder if all that worry about TV being a babysitter is misplaced?

Stephen

Full post as published by Stephen's Lighthouse on July 08, 2009 (boomark / email).