Legal Marketing & PR

Build Your Client Relationship's by Adding Value

By Tom Kane

My friend Stacy West Clark has 25 suggestions for adding value to your relationship with 'current clients, referral sources and potential clients,' which are for the most part 'free.' And I agree that by following her suggestions, 'you will get business' as well.

Stacy's article appeared in both The Legal Intelligencer and on Law.com's Small Firm Business. Here are a few of her suggestions that I especially like, and have discussed at one time or another myself:

• Visit your clients off the clock;
• Ask for client feedback;
• Buy your clients products and services, where possible;
• Send them customers or clients;
• Support your client's charity(ies) of choice;
• Offer free CLE programs for their legal department;
• Attend board meetings free;
• Nominate your client for an award;
• Give the client's kids tickets to events, theme parks, and such;
• Entertain clients;
• Ask client to join a panel with you; and one of my favorites
• Befriend your clients. 

Whatever moves you, do something that will add value to your client relationships.

Full post as published by Legal Marketing Blog on June 16, 2009 (boomark / email).