Legal Marketing & PR

Twitter's Growth Screeches to a Halt -- It Was All Hype

By Larry Bodine, Esq.

Like CB radios, Twitter is turning out to be a fad that has peaked.  Check the facts:

• The number of Twitter users has started to decline according to Quantcast.
• At best, Twitter's growth suddenly stopped in May, according to Compete.com.
• 55% of people who signed up for an account never posted a tweet, according to HubSpot's State of the Twittersphere.
• 56% of people with a Twitter account are not following anyone, according to HubSpot.
• 53% of Twitter account holders have no followers themselves.
• 76% of users have not entered a bio in their profile,
• There is a huge drop in use of Tweetdeck (an application many Twitters use to organize tweets) dropped from 915,000 to 476,000 between April and May, according to Social Media Insider.
• 10% of Twitter users accounted for over 90% of tweets, according to Harvard Business School.
• The average Twitter user tweets once and never again, according to Harvard.

Twitter is "just another wacky trend, like pet rocks of "Baby on Board' signs,'" says Catharine P. Taylor of Social Media Insider.

Twitter has enjoyed a steep, steep curve of increasing visitors since January 2009, and it was obvious that it could not go on forever. "However, seeing Twitter's growth flatline with only a 1.47% increase (up to 19,728,619 monthly visitors) is surprising, especially since Twitter-mania has all but stopped," says Mashable.com

Is Twitter dead? "Yes, Twitter as the Facebook-competitor, the sweeping cultural phenomenon, the Google killer and all the rest is dead. Or, more accurately, never existed. It was a media mirage, a product of the echo chamber," writes Mike Elgan of Datamation.com.

The evidence continues to support my article, Twitter Not Effective for Law Firm Marketing.
 

Full post as published by Larry Bodine's LawMarketing Blog on June 15, 2009 (boomark / email).