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Price Chopper sues competitor, alleges trade secret theft

By: Steven Cook Gazette Reporter Alleged thefts of Price Chopper advertising fliers in the Southern Tier have prompted the Rotterdam-based supermarket chain to file a $20 million lawsuit against a competitor. Giant, the suit alleges, used those trade secrets to gain a competitive advantage over Price Chopper and may have been taking trade secrets for years. The alleged conspiracy, according to the suit, was rooted in newspaper advertising deadlines, with Price Chopper's Sunday insert in the Binghamton newspaper being due on Tuesdays and Giant's advertising in the actual paper not due until Friday or Saturday. To read the complete article from The Daily Reporter, click here.

Full post as published by The Trade Secrets Vault on June 07, 2009 (boomark / email).