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Winston & Strawn Maritime Environmental Crimes blog?

By Kevin OKeefe

A large law firm marketing technology director asked me to comment on Winston & Strawn Maritime Environmental Crimes blog. Working with lawyers in his own firm, he thought Wisnton & Strawn's efforts came up well short of a blog. Though labeled as a blog, what Winston & Strawn has is not a blog. It's just just content periodically being added to the firm's website.It's lacking an RSS feed. RSS is the oxygen that allows blogs to thrive and survive.Users need RSS to subscribe so they can receive updates without coming back to the site, something they are not going to do. An RSS fee is needed so that the content gets indexed at Google Blog Search and Technorati. Internet users with a keen interest in Maritime issues (media, prospective clients, other bloggers) monitor writing on the net by subscribing to keyword searches at Google Blog Search and Technorati...continue to full post

Full post as published by Real Lawyers : Have Blogs on February 13, 2008 (boomark / email).