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FindLaw and LexisNexis Martindale-Hubbell lawyer directories ? the next casualties of Google

By Kevin OKeefe

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That's the word from legal marketing pro John Sailer. First it was The Yellow Book, The Real Yellow Pages and all the other phonebook directories. Now it?s the online attorney directories like LexisNexis Martindale-Hubbell and Findlaw?s attorney listing service that just may be the latest casualties of Google and the other search engines as more and more law firms develop websites and leverage pay-per-click and search engine optimization (SEO) strategies. As recent as five years ago, it was a sign of success for a law firm to advertise on the back cover of the local yellow pages directory and have firm listings and attorney listings with LexisNexis Martindale-Hubbell and Findlaw ? and it made good business sense. But the benefits of using these legal directories have been declining for the last several years with many law firms either reducing their spending on directory services or are canceling their agreements altogether...continue to full post

Full post as published by Real Lawyers : Have Blogs on February 11, 2008 (boomark / email).