Legal Marketing & PR

Even More Firms Dropping Out of Martindale-Hubbell

By Larry Bodine, Esq.

In an informal survey of Philadelphia firms by Delaware Valley Law Firm Marketing Group shows that more firms are eliminating or scaling back their Martindale-Hubbell's directory listing. Delaware Valley Group founder Stacy West Clark said the cost of the listings -- firms pay by the word or "unit" -- was causing firms "enormous pain."

An article on Law.com reported that the following firms were the latest to drop out:

• Dechert
• Stradley Ronon Stevens & Young
• Saul Ewing
• White & Williams
• Flaster Greenberg

This comes on the heels of pullouts by megafirms Baker & McKenzie, Weil, Gotshal & Manges; Akin, Gump, Strauss, Hauer & Feld; and Sonnenschein Nath & Rosenthal.  See More Firms Opt out of Martindale-Hubbell.

In November 2007 LexisNexis® announced "a top-to-bottom Transformation of Martindale-Hubbell," changing it from a legal directory to an online destination for sophisticated buyers of legal services.

"Although firms realize general counsel may be using Martindale-Hubbell to find outside counsel, cost-benefit analyses just aren't convincing marketers at some of the area's largest firms," the Law.com article says. 

Full post as published by Larry Bodine's LawMarketing Blog on January 02, 2008 (boomark / email).