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Legal Research

: Stephen's Lighthouse

Visitor Experience Optimization

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I liked this short post from Search Engine Journal about how to optimize your website to improve the visitor experience.

Visitor Experience Optimization. Are You Doing It?
By Jeremy Martin

Read the whole post for these highlights:

To create VEO . . .

Make your website interactive.
Create an opt-in list.
Keep your website up to date with fresh content, new sales or promotions.
Add video to your site.
Get social.
Product reviews.
Have a contest.
Create an easy navigation.

Nothing here that libraries can't or aren't doing. Is your website an interactive and engaging experience or just a place to look?

Stephen


Full post as published by Stephen's Lighthouse on May 12, 2009 (boomark / email).

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