Legal Marketing & PR

Law Firm Search Engine Optimization Expectations

By Peter Boyd

The most important aspect of any web site is the search engine optimization campaign.  SEO turns any web site into a client generator, versus just a static brochure.  Typically our clients who sign up for our optimization services get anywhere from 1 call per week, to over three calls per day.  Whether they get 50 or 500 new inquiries per year is really up to the scope of the campaign. 

Very targeted campaigns for unique or specific practice and geographic areas, receive less inquiries on average.  Broad campaigns definitely get more inquiries, but that is dependent on the firm’s practice areas. 

If your firm practices in personal injury, criminal, immigration, you can expect more inquiries than an intellectual property firm. The same goes for geographic areas in that New York would get more inquiries than Fort Lauderdale.

Full post as published by PaperStreet Web Design: SpeakOut on January 02, 2008 (boomark / email).