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International Law

: Lightbulb IP blog

Web 2.0 and online collaboration for Australian retailers

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It's time for Australian retailers to get on their online bike. As lawyers specialising in internet and web services we see many IT trends years before they become common knowledge in the market. For example we've noted for years that Australian marketers of apparel will miss potential sales if their brands have a poor online presence. We now have more statistical evidence supporting our view on IT and marketing trends relating to retailing (ip/special-collection-retailing-law-2.html) of apparel.

Full post as published by Lightbulb IP blog on April 19, 2009 (boomark / email).

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