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Yahoo pulls plug on 360

By Scott Vine

It seems that Yahoo has finally decided to pull the plug on their original failed attempt at social networking/blogging - Yahoo 360. This is not a great surprise, especially considering that they are currently beta-ing yet another attempt, with 'Mash'

So what is the reason?

"Yahoo! is building a universal profile system to provide a more integrated experience. We currently have many different profiles for different Yahoo! products. Our goal is to centralize as many of these as possible into one common profile"

Now this new platform will have blogging capabilities and - if like me - you do have any content on 360, you will be able to get it out/move it to the new platform, which will be Mash, right? Erm, sort of ... "The universal profile will not be Mash -- at least not the Mash that you see today. The new profile is likely to share the same platform as Mash, which means that we can provide you with greater flexibility than you currently have on 360°."

According to Yahoo's Matt Warburton "our goal is to build a new profile and blogging solution that will delight all of you". So watch this space.

Full post as published by Information Overload on October 26, 2007 (boomark / email).