Legal Research

Objection Handling for 2.0 and Social Media

Read Write Web has a great posting this week. It's called Ten Common Objections to Social Media Adoption and How You Can Respond by Marshall Kirkpatrick.

Read the original post for the responses. Useful stuff to have in your arsenal.

A List of Objections, Replies and Concessions Regarding Social Media and Tools

1. I suffer from information overload already.

2. So much of what's discussed online is meaningless. These forms of communication are shallow and make us dumber. We have real work to do!

3. I don't have the time to contribute and moderate, it looks like it takes a lot of time and energy.

4. Our customers don't use this stuff, the learning curve limits its usefulness to geeks.

5. Communicators [bloggers, tweeters] are so fickle, better to stay unengaged than risk random brand damage. We don't want hostile comments left about us on any forum we've legitimized.

6. Traditional media and audiences are still bigger, we'll do new stuff when they do.

7. Upper management won't support it/dedicate resources for it.

8. These startups can't offer meaningful security, they may not even be around in a year - I'll wait until Google or our enterprise software vendor starts offering this kind of functionality.

9. There are so many tools that are similar, I can't tell where to invest my time so I don't use any of it at all.

10. That stuff's fine for sexy brands, but we sell [insert boring B2B brand] and are known for stability more than chasing the flavor-of-the-month."

Be prepared.

Stephen

Full post as published by Stephen's Lighthouse on January 07, 2008 (boomark / email).