Legal Marketing & PR

Cycling - A Lesson

By Edward Poll, J.D., M.B.A., CMC

Wearing the Bruins logo, I "trucked" up a canyon in the Buellton, CA area last week. It was a great riding week.

Pushing oneself to improve is the essence of our journey here. Helping others is the essence of being a lawyer. And continuing professional education enables us to be better qualified to help others. In one survey after another, staff have said that they make job decisions, all other things being equal, based on the availability of paid education support by the firm for staff as well as for lawyers.

Think about what skills your staff should have to better serve your clients; how can you provide more education to your staff to enhance these skills?

Full post as published by Law Biz Blog on February 25, 2009 (boomark / email).