Legal Marketing & PR

Average Size of Megafirm Marketing Departments: 28

By Larry Bodine, Esq.

Megafirms in the AmLaw 100 are well-known for having well-staffed marketing departments.  In fact the size ranges up to 113 people at one firm, according to Wisnik Career Enterprises, Inc. in a new factsheet the company released at the recent Marketing Partner Forum.

The most interesting takeaway is that firms on average have one marketer per 27 attorneys -- a ratio that exists for firms of all sizes.  But alas, the tenure of the highly-paid marketers is short. Following is the average tenure of law firm marketers by title:

• Chief: 3.76 years
• Director: 3.66 years
• Manager 3.14 years
• Specialist: 2.75 years
• Coordinator: 2.79 years
• Assistant 2.15 years

For more information you can contact Eva Wisnik, President at ewisnik@wisnik.com and Jennifer Johnson, VP Recruitment and Strategy at marketing@wisnik.com.  Their phone number is 212.370.1010.

Full post as published by Larry Bodine's LawMarketing Blog on February 01, 2008 (boomark / email).