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Intellectual Property Law

: Guiding Rights Blog

John Marshall "Trademark Transactions" Course Focuses on Corporate Trademark Practice

By Mark VB Partridge

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Today is the first day of the class I most enjoy teaching in Law School - Trademark Transactions" - a course on the transactional side of trademark law. The course was originally created to focus on transactions involving trademarks - licenses, assignments, consent agreements, etc. Over time, as trademarks have evolved into increasingly valuable business assets, I've expanded to the focus of the course to deal with all aspects of managing trademarks as a business asset. The course covers all aspects of trademarks faced in Corporate Trademark Practice as seen during nearly 30 years of helping in-house counsel with knotty ...

Full post as published by Guiding Rights Blog on January 26, 2009 (boomark / email).

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