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: BRB's Public Records BlogFree Public Relations Webinar
This topic is outside our normal scope of public records but in the light of the current economy we thought it would be a useful resource.
Title: "Public Relations Tactics to Build and Promote Your Business"
Date: Thursday, February 12, 2009
Time: 12:00 PM - 12:30 PM EST
Cost: FREE
Presenter: search it right?
Every business and nonprofit can use free publicity.
And an effective public relations campaign using professional-level tactics should be an essential component to your marketing plan. Using PR tactics to distinguish your business, products and services from your competitors? can help you to garner the attention of newspapers and other media sources, including the internet, and ultimately help you to build your business on a shoestring budget.
What you'll learn:
1. Learn how to effectively use the one major public relations tool you?ll need to succeed.
2. Understand the difference between advertising and publicity.
3. Determine what is considered newsworthy in the eyes of a journalist.
4. Understand what an angle is and how to thread it throughout your PR effort.
Full post as published by BRB's Public Records Blog on January 19, 2009 (boomark / email).
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