Legal Marketing & PR

Launching a Lawyer Blog: Your Appearance Matters

By Amy Derby

Make Your First Impression a Good One!

If anything, your appearance matters more online than off, because folks will judge you faster. The average web browser spends 4 seconds taking you in before deciding whether you’re worth getting to know.

You wouldn’t show up to court in cut-offs and sandals; why show up on the web looking like kid eager to rob a candy store?

Invest in a domain name.

I’m shocked at how many lawyer blogs I see on free Blogger and Typepad accounts. If you’re not willing to invest in a $2 domain name, why bother blogging? Very few people (if any) will take you seriously online if their first impression of you is that your domain name is yourlawfirm.wordpress.com.

Invest in a professional design.

If your firm doesn’t have a designer on staff, make the investment and hire someone who specializes in law firm blog design. Lexblog offers some of the best lawyer blog designs out there. David Carson, a lawyer and web consultant, also does fine work. If you insist on using a free template, make sure it’s one that will reflect you in a good light.

Are you dressed to impress?

Full post as published by Law Firm Blogger on November 03, 2008 (boomark / email).