Legal Marketing & PR

16th Annual Marketing Partner Forum Coming Up Jan. 28-30

By Larry Bodine, Esq.

The conference I never miss is coming up next month in Dana Point, CA: the Marketing Partner Forum.  This year's theme is "Lighting the Way: Strategies for Influencing Change."  A detailed agenda is online and includes these highlights:

WEDNESDAY January 28, 2009

• Building and Managing Your “Platinum Accounts” with Panelists Silvia Coulter and Doug Hoover of Hildebrandt International,  and Alvidas Jasin, Director of Business Development, Thompson Hine.
• Marketing Your Practice Groups and Industry Teams with speakers Lisa Calvo Haas, Partner, Cozen O’Connor; Wendy F. Horn, Chief Marketing Officer, McDermott Will & Emery; Richard G. Morgan, Managing Partner, Bowman and Brooke; and Herbert S. Washer, Partner, Shearman & Sterling.

THURSDAY January 29, 2009

• What Will Drive Outside Counsel Selection, Retention and Profitability in the Future? with speakers Michael A. Gruskin, Managing Attorney, General Motors; John E. Page, Vice President, General Counsel and Secretary, Golden State Foods; Michael Roster, Steering Committee Chair, Association of Corporate Counsel “Value Challenge Project.
• Managing through Tough Times: An Update on the State of the Legal Profession in a Challenging Economy with speakers James W. Jones, Managing Director, Hildebrandt International, and Lucinda J. Tambourine, Managing Director and Senior Client Advisor, Citi Private Bank
• Incentivizing and Motivating Sales Professionals with speakers Richard R. Capozza, Business Development and Client Relations Partner, Hiscock & Barclay; Thomas A. Ryan, Former Vice President, Global Account Operations, Xerox Global Services Group; and James Stapleton, Chief Marketing Officer, Fenwick & West
• Coaching the Rockin’ Rainmakers and Mistmakers with speakers Laura C. Fey, Partner, Shook, Hardy & Bacon; Paul S. Grabowski, Director of Marketing, Porter & Hedges; and Dana M. Gordon, Ph.D., Partner and Vice Chair, IP Department, Foley Hoag.

• Excellence in Legal Marketing Awards Ceremony, naming the marketing professional of the year, marketing initiative of the year, and best use of technology to support marketing efforts. The deadline for submissions is January 9, 2009 -- so there's still time to enter.

 FRIDAY January 30, 2009

• General Counsel Roundtable with Moderator Fred Krebs, President, Association of Corporate Counsel, and speakers: Ivan K. Fong, Chief Legal Officer and Secretary, Cardinal Health, Inc.; Michael J. Holston, Executive Vice President, General Counsel and Secretary, Hewlett-Packard Company; James Potter, General Counsel and Secretary, Del Monte Foods; William B. Sailer, Senior Vice President, Legal Counsel, Qualcomm Incorporated; and Laura Stein, Senior Vice President - General Counsel, The Clorox Company.
• Rainmaking & Women Lawyers Just-Released LSSO Survey Results and Client Perspectives with Moderator Catherine Alman MacDonagh, JD, President, Legal Sales and Service Organization and speaker Sherrese M. Smith, Vice President and General Counsel, Newsweek Interactive.

Full post as published by Larry Bodine's LawMarketing Blog on December 23, 2008 (boomark / email).