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Many of us have learned to believe that the ability to write well is a gift. For some writers, it surely is: the great novelist, poet, or playwright is doubtless born as much as made. But the everyday writing that you and I do--the writing that gets the world's work done--requires no special gift. As researcher Frank Smith says, "it is a mistake to regard the thinking that underlies writing as something special, as a unique kind of activity that calls for unusual efforts and abilities."

This week, give yourself a gift: the gift of confidence that writing is a process that can be managed, like any other business process. Know that you're a gifted writer and that you can manage your writing.