Legal Marketing & PR

Best "Elevator Pitch" Ever

By Larry Bodine, Esq.

I was conducting business development training at Chicago-area law firm when the focus turned to "30-second commercials" or "elevator pitches."  Each lawyer in the session was assigned to write their own, following guidelines I outlined.

The silver-haired senior-most litigator at the firm came up with the BEST elevator pitch ever.  The senior partner said, "when I step onto elevator at the top floor, I size up the other person to see if he is a business man.  I know they don't like lawyers."

"When they ask me, 'what do you do for a living?' I answer I'm a Nazi medical researcher."

The businessman will react with shock.  "Then I say, 'I was kidding. I just said that because I'm a lawyer."

This always gets a laugh from the businessman.

"Then I say I help businessmen in court."

Full post as published by Larry Bodine's LawMarketing Blog on November 14, 2008 (boomark / email).