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International Law

: marketingLEGAL

Pastoreando gatos

By Marco Antonio

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Durante o evento Gestão Profissional de Negócios Jurídicos, promovido na semana passada em São Paulo, o CEO do Veirano lembrou algo que escutei quando participei pela primeira vez de uma conferência da Legal Marketing Association: administrar advogados é como pastorear gatos ("herding cats"). Ou seja, uma tarefa extremente árdua. Isso me lembrou de um excelente vídeo que foi mostrado em algum evento do qual participei no passado (já não lembro qual):

Full post as published by marketingLEGAL on November 05, 2008 (boomark / email).

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