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: Golden PracticesTurning a Liability Website into an Asset - Graf Repetti Launches New Site Today
By Michelle Golden
Congratulations to my friend, CPA marketer Rob Orr, on a terrific-looking website for his new firm, Graf Repetti.
When Rob arrived at the firm, as their first marketing director, the website was a fairly typical first generation website: no pictures of real people, ordinary text, and design scaled for 800x600. The biggest problem with it, though, was that all the text on every page was embedded in pictures so search engines couldn?t index a darn thing.
With plenty of potential "first projects" to choose from, Rob knew the old website was a liability hindering recruiting and marketing efforts because search engines couldn?t pick up much of anything about the firm. It simply couldn't wait.
He made it a priority to focus on a rebuild and a fine job he did. I love the messaging and the partnering/pairing ?2? concept, I love the curves, and I love to be able to see the real people in the firm. A huge leap forward for Graf Repetti. Well done, Rob!
Full post as published by Golden Practices on October 23, 2008 (boomark / email).
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