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International Law

: China Law Blog

China's Service Sector Will Reign, Part XIX -- NBA In Full Court Press

By Dan Harris and Steve Dickinson

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Since this is number 19 of this series, it should be pretty obvious by now that I am strongly of the view that China is ripe for foreign service businesses. Yesterday's New York Times has an interesting story, entitled, "N.B.A. and Partner to Help Build 12 Arenas in China," on how National Basketball Association (NBA) and AEG Worldwide are teaming up to design and build "at least a dozen arenas in China. The NBA's explanation for doing this makes complete sense and it holds true for virtually any service business:
Stern said the league was looking to capitalize on a growing urban Chinese middle class with increasing disposal income. ?China is an enormous market with enormous potential, not only for basketball but for entertainment venues,? he said in an interview.
If only 1% of China's 1.3 billion attend an NBA game....

Full post as published by China Law Blog on October 12, 2008 (boomark / email).

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