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Small law firms need to exude online professionalism

By Kevin OKeefe

Sunday morning and Scott Greenfield is kicking out another gem. Today it's applying the adage, anything worth doing is worth doing right, to professionalism and the solo lawyer. The dilemma per Greenfield. One of the first observations one has of Biglaw is that they look professional.  They look good.  From their yellow pads to their redwelds with their firm name on the top, they exude professionalism.  They always have pristine looking exhibit tabs at the bottom of their papers, and even their 32 file copies of papers use original bluebacks.  They look good. For the solo, these things can present issues.  Everything costs money, and somebody has to pay that money to get the good stuff.  For the solo, there's no diffusion of expense, spread around 3000 partners and associates so that no one feels like it comes out of their personal pocket...continue to full post

Full post as published by Real Lawyers : Have Blogs on October 05, 2008 (boomark / email).