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: The UCL Practitioner"Big Tech for Small Firms"
By Kimberly A. Kralowec
Tom McNichol advises attorneys to "resist the temptation to start a blog" in this story in the July 2008 issue of California Lawyer:
Most attorneys at small firms are busy enough keeping up with their cases without taking on a blog. However, there are a few exceptions. If you have a very specific area of interest in law, one that can help make your firm stand out from the crowd, a well-written blog can be a provocative attention getter and a potential rainmaker. One example of a well-done blog is The UCL Practitioner, written by San Francisco class action attorney Kimberly A. Kralowec. It has a very tight focus ? California's Unfair Competition Law ? and is updated frequently.
Hmm, "updated frequently." I'd better end my hiatus and get back to blogging pretty soon. Thanks to Tom for the mention ? a pleasant surprise ? and welcome new readers!
Full post as published by The UCL Practitioner on July 02, 2008 (boomark / email).
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