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The 65 mpg diesel of Ford

By Lawrence B. Ebert, Esq.

BusinessWeek discusses Ford's 65 mpg diesel car:

Ford's 2009 Fiesta ECOnetic goes on sale in November. But here's the catch: Despite the car's potential to transform Ford's image and help it compete with Toyota Motor and Honda Motor in its home market, the company will sell the little fuel sipper only in Europe. "We know it's an awesome vehicle," says Ford America President Mark Fields. "But there are business reasons why we can't sell it in the U.S." The main one: The Fiesta ECOnetic runs on diesel.

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Full post as published by IPBiz on September 22, 2008 (boomark / email).