Legal Marketing & PR

Marketer of the Year Brings Big Results to Her Firm

By Larry Bodine, Esq.

Marketer René Stranghoner used an integrated marketing and branding approach resulting in her firm achieving a 28% increase in net revenue for fiscal year 2008, taking the firm to a record $51 million mark. Taking a 360° approach to marketing, Stranghoner simultaneously executed a variety of strategies, all with a common objective – grow the firm and build the brand. Efforts included telemarketing, public relations and direct marketing to name a few.

How did she follow up? By being named the 2008 Marketer of the Year at the Association for Accounting Marketing (AAM) Conference in San Diego. Judges included professionals in the advertising, public relations, professional services and marketing fields.

“René s thorough understanding of marketing and positioning strategies, her proven track record of successfully launching and expanding niches and service lines, her superior execution of marketing communications and promotion methods, as well as her strategic leadership, have allowed her to take her firm to a new level of growth and prosperity. Today she is recognized as the critical link in the firm’s growth of 162% over the past five years,” said Mitchell Reno, Chief Marketing and Sales Officer of The Rehmann Group.

The basis for 162% growth for firm

With offices in Fort Worth, Dallas and Houston, Texas, Weaver and Tidwell, L.L.P. is recognized as one of the largest certified public accounting firms in America. Practical Accountant magazine ranked the firm as the largest regional accounting firm in the Southwest. Moreover, Inside Public Accounting ranked Weaver and Tidwell among the nation’s Top 100 Accounting Firms.

Read the full story on the LawMarketing Portal at http://www.lawmarketing.com/pages/articles.asp?Action=Article&ArticleCategoryID=58&ArticleID=797.

Full post as published by Larry Bodine's LawMarketing Blog on September 20, 2008 (boomark / email).