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: Real Lawyers : Have Blogs

FindLaw Linkgate : Former FindLaw sales rep blows whistle

By Kevin OKeefe

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Things are getting interesting in what's best called the 'FindLaw selling links scandal' or Linkgate that's been widely discussed across the net - in legal and SEO blog posts, comments on blogs, on Twitter and now reported in the the Wall Street Journal. FindLaw's been reportedly selling a service to lawyers whereby FindLaw gets high search engine results for the law firms. FindLaw calls this product SEM (Search Engine Marketing) Advantage. The problem is that a key element to FindLaw's methods for getting high search engine results for the firms is the placing of links around FindLaw property websites, not links for users to click on, but links in tiny text below footers on webpages. They're called 'spam links' and in violation of Google's guidelines...continue to full post

Full post as published by Real Lawyers : Have Blogs on September 06, 2008 (boomark / email).

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