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: Reasonable BasisDrug Makers Yank Vytorin TV Ads
According to Adage, Merck & Co. and Schering-Plough Corp. have yanked the popular "two sources" TV advertising campaign for cholesterol-lowering drug Vytorin. Apparently this is the result of a 2006 study showing that Vytorin does not reduce plaque in arteries as claimed. The companies have been under fire for not releasing the results of the study for 21 months, while spending over $100 million to advertise the product last year.
Full post as published by Reasonable Basis on January 23, 2008 (boomark / email).
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