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Intellectual Property Law
: Trademark BlogHearts on Fire v Blue Nile re Keywords
By Marty Schwimmer
Hearts on Fire alleges that Blue Nile purchased 'hearts on file' as keyword, and used that term in the text of its ads, but does not offer HEARTS ON FIRE diamonds.
Full post as published by Trademark Blog on June 26, 2008 (boomark / email).
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