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Intellectual Property Law

: Trademark Blog

Hearts on Fire v Blue Nile re Keywords

By Marty Schwimmer

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Hearts on Fire alleges that Blue Nile purchased 'hearts on file' as keyword, and used that term in the text of its ads, but does not offer HEARTS ON FIRE diamonds.

Read this document on Scribd: complaint HOF keywords

Full post as published by Trademark Blog on June 26, 2008 (boomark / email).

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