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"Naked Cowboy" trademark suit against Mars goes forward

By Lawrence B. Ebert, Esq.

U.S. District Judge Denny Chin ruled on Monday, June 23 that the trademark infringement claim made by "the naked cowboy" Robert Burck against candy maker Mars can proceed.

The right of privacy claim was dismissed with New York law said to protect only the "name, portrait, or picture of a living person" and not a character "created or a role performed by a living person."

See the previous post on IPBiz:
"The Naked Cowboy" trademark and lawsuit

Full post as published by IPBiz on June 25, 2008 (boomark / email).