Legal Marketing & PR

How do accountants spend the five minutes between learning about blogging, and heartily rejecting the idea of blogging?

They wonder, "what would I ever write about on a blog?" 

The answer to the question might (but not necessarily MUST) require some level of creativity. Remember, the most successful bloggers are successful because they string two or more seemingly separate ideas, concepts or thoughts together, to formulate a unique opinion or idea.

A lovely example is this excellent (and amusing) post by an accounting blogger I follow and greatly enjoy: Kay Bell of Don't Mess With Taxes. She posted yesterday, "Oh BLEEP! George Carlin has died" and wove breaking national news about a cultural icon into a relevant tax subject.

Read it and see a perfect example of a great accounting blog. Great work, Kay!

Hat tip to new AAM friend Phil Quimby who pointed me to Kay's latest post.