Legal Marketing & PR

Favorite Examples of Guerrilla Marketing

By Larry Bodine, Esq.

I love it when marketers carry out a promotion that is out of the ordinary.  Call it guerrilla marketing -- unconventional marketing intended to get maximum results for minimal resources.  Favorites include:

• Ungaretti & Harris' "mergeritis" ad.
• Wolf Greenfield's holiday cards that are a deck of hilarious playing cards.
• Jim Durham's The Essential Little Book of Great Lawyering, which at 6” x 4” and is 53 pages long literally fits in the palm of your hand.

The blog 6 Pins has collected photos of Great examples of Guerrilla Marketing including:

• Barbecue ads on the grill covers of storm drains.
• A box of 3M security glass holding stacks of cash.
• Pictures of thrilled roller-coaster riders displayed on escalator steps for the Hopi Hari amusement park in Brazil.
• A Mini Cooper car billboard saying "Cops Hide Here," with an arrow aimed at a hedge of bushes.
• A Sopranos TV show bumper sticker on the back of a cab, next to an arm hanging out of the trunk.

And my favorite: cartons of eggs on a baggage claim conveyor belt with the wrapper, "Handled by Virgin Atlantic."

I'd love to see law firms try more guerrilla marketing.

Full post as published by Larry Bodine's LawMarketing Blog on January 17, 2008 (boomark / email).