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: My Shingle.com

A Blockbuster Program - Using Copywriting Techniques to Persuade in Briefs

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I'm usually hesitant about posting announcements for paid courses (as opposed to freebies, which I'm always willing to publicize provided that they bring some value). But this upcoming webinar by Lisa Solomon, a friend and colleague, of Legal Research and Writing Pro is an exception because of the incredibly original topic: how to use persuausive copywriting techniques to make your briefs more powerful. The course is also a two-fer in a way, because Lisa will also explain some of the techniques used by copywriters which you can apply in your marketing materials and then show you how to incorporate them in briefs. I've never seen a class like this and as an appellate practitioner myself, I'm eager to sign up.

The information is below.


	Tuesday, June 17, 2008
Time:	3:00pm - 4:00pm
Location:	Your office, car, home or anywhere you have a telephone
City/Town:	Ardsley, NY

In this groundbreaking teleseminar, legal writing expert Lisa Solomon, Esq. explains some of the most powerful persuasive writing techniques used by professional copywriters, then teaches you how to apply these techniques to boost the effectiveness of both your briefs and your marketing materials.

The program will be presented live on June 17 at 3 p.m. Eastern (noon Pacific). All registrants will receive a recording of the program after the event.

The cost to attend this teleseminar is $97.

To register, visit http://legalresearchandwritingpro.com/products/ (the program is listed on that page under Silver Membership).

Full post as published by My Shingle.com on June 04, 2008 (boomark / email).

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