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Copyright Law

: IPTAblog

Blockbuster Sued over Facebook Beacon Program

By Andrew Raff, Esq.

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Remember Facebook's Beacon program? That's the program that uses Facebook user's purchase information on partner websites to advertise those websites to the user's social network. Here are a couple of posts on the controversy from David at Inside the Marketer's Studio blog that explain the controversy: Facebook Social Ads Need an Opt-Out Facebook's About Face on Social Ads (Finally) A Texas plaintiff filed a class action suit against Blockbuster for violating the Video Privacy Protection Act, read more

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Full post as published by IPTAblog on April 23, 2008 (boomark / email).

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