Legal Marketing & PR

Question: Does PaperStreet have any experience with Blogs?

By Peter Boyd

Sure do! We have launched a lot of blogs and you have several options. The first question any firm should ask is whether you want:

1. An integrated or independent blog?

2. A custom design or template based on your existing design?

Examples of integrated, template blogs are www.paperstreet.com and www.paperstreet.com/blog/. A completely independent web site and blog is more like www.archerlaw.com and www.archerip.com. There are pros and cons to both.

Completely customized designs cost more to setup (similar to a web site), but can be effective to reach a target market that needs special branding. They also offer firms ability to brand different departments uniquely, while keeping the firm overall branding.

Alternatively, you can make a blog look just like your current site and either host it on that site or host it its own domain. This is more cost effective as we do not need to redesign anything, just build the blog. The cost for this is typically $2,500 for design, build, and training. The only other cost is possibly a domain and possibly web hosting.

You can view some of our blogs at: http://www.paperstreet.com/portfolio.php?category=Blog

Full post as published by PaperStreet Web Design: SpeakOut on June 10, 2008 (boomark / email).