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Legal Marketing & PR

: Real Lawyers : Have Blogs

Effective presence marketing via blogs and social media

By Kevin OKeefe

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Aaron Brazell's got a nice post this morning on Effective Presence Marketing in Social Media. Reminds me of Darren Rowse's post on placing your blog at a 'busy intersection. From Aaron: Presence Marketing is the recognition and exposure that a person or company gets simply by being there. Where is there? It is simply anywhere that people are. In traditional advertising, it might be product placement in your favorite television show. An example of this is how Agent McGee uses the iPhone throughout NCIS. (It is unclear if this is actual Apple marketing or not - but any publicity is good publicity, in this case). Another example was the use of Cisco VoIP phones or Dell computers at CTU in 24. In the online sense, it is nearly identical, but manifested differently...continue to full post

Full post as published by Real Lawyers : Have Blogs on May 22, 2008 (boomark / email).

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