Legal Marketing & PR

Creative and Edgy Attracts

By Michelle Golden

I'm so behind in blogging. Seriously. And I know I don't actually have to tell you that. The beauty of blogs is that you, the reader, don't really know all the things I've been meaning to post and haven't yet. Except that, um, now you know.

So now that I've blown that facade completely, let me share some things worth checking out!

1. The all-around BEST website legal disclaimer you've ever seen (you'd sort of expect that from a law firm, but JUST WAIT...) is that of Valorem Law Group. Exactly what I love about Pat Lamb...

2. We've been looking at a lot of career pages on professional firm websites and absolutely LOVE the presentation of the interactive office walkthrough over at Quinn Emanuel.

3. We also love the MySpace approach over at Choate! My favorite is the bouncing ball video.

4. And would you expect anything less than edgy humor and creativity from a law firm that's comfortable with the nickname "MoFo"? I think not. I love their @$%#@! {Pigeonholed} page and their Why Mofo? page

Have you noticed these are all law firms. Ahem. Okay accountants, time to relax and let your creative juices flow!

Contrast the above with this type of video from PwC (who does do some edgy stuff, too) but you'll see their message is good but they are totally serious and low energy. Hmmm.

Any that you like?

Full post as published by Golden Practices on May 08, 2008 (boomark / email).