Legal Marketing & PR

Chicago Law Firm Uses CRM to get a Competitive Edge

By Larry Bodine, Esq.

The partners at 45-lawyer Chicago law firm Williams Montgomery & John wanted to be more involved in client development. However, their packed schedules left them little bandwidth to focus on contacts, follow-ups and networking to meet new prospective clients. And they also have no marketing staff.

For Managing Partner David Stevenson the answer was technology: installing a CRM system.  After installing ContactEase, the firm found many business development benefits:

• Streamlined workflow for marketing.
• A depth of information about client relationships.
• More targeted business development efforts.
• Efficient use of lawyer time.
• Monitoring partner's business development activities.
• Building team work among partners
• Centralized information

To read his story, visit the LawMarketing Portal at www.lawmarketing.com and click on "CRM as a Competitive Edge for Client Development."

Full post as published by Larry Bodine's LawMarketing Blog on April 16, 2008 (boomark / email).