Legal Marketing & PR

WHAT IS THAT DIFFERENT MESSAGE?

By Ben Glass

So How do We Come Up With a Different Message to Shout?

Enter the conversation that's already going through their mind. (It's not the media, it's the message that's important--all media 'works')

What's a prospective client likely thinking about? Here are some suggestions.

Do I need a lawyer?

How do I find the right lawyer?

The insurance adjuster is bugging me, what do I do?

Do I even have a case?

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Full post as published by Effective, Ethical Marketing For Attorneys on September 22, 2007 (boomark / email).