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A Bunch Dumber Than Lawyers

By Ben Glass

The marketing vultures (i.e. Yellow Page, TV, Internet reps whose response to every failed marketing campaign is to "spend more") must love it when lawyers come along, wallet in hand, to blow their money on typical lawyer advertising.

But I've been thinking about this a bit, now that we are nearing election season. I've found a dumber bunch.

Politicians.

Who's the brain trust that advises that placing 100 signs, all saying exactly the same thing, in a 25 foot space in the median of a higway is an effective way to get your message heard. Who's the idiot that's signing off on the checks to pay for the printing of the signs and their placement all over the county?

They (and its not a Democrat or Republican thing, they are ALL guilty) are trashing the neighborhood with dumb, meaningless marketing.

Here's the real question voters should be asking themselves: if these politicians are so irresponsible with their own money and so unsure of their own message that they are willing to beat us to death with (over) signage, AND THEY ARE SPENDING THEIR OWN MONEY--what happens when they get into office and spend OUR money?

The marketing vultures must love election time. "Just buy more" is a message the politicians fall for.

Full post as published by Effective, Ethical Marketing For Attorneys on September 23, 2007 (boomark / email).