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Legal Marketing & PR
: Effective, Ethical Marketing For AttorneysBook Writing for Referals
By Ben Glass
David Ward has a great post today over at the Attorney Marketing Center about becoming an author to promote yourself.
He suggests having others sell your book for you and you giving them a commission for doing so. My suggestion would be to let them keep 100% of the selling price! You don't care about the commission. You want your book distributed far and wide.
He also suggests putting your book on Amazon.com.
We've done this with The Truth About Lawyer Advertising and a number of our other books. It works.
Full post as published by Effective, Ethical Marketing For Attorneys on October 03, 2007 (boomark / email).
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